How Business Class Experts owns 2-for-1 business class search
Off WordPress, the team now runs a modern, responsive site itself, publishing deals and capturing traveler leads straight into Zoho.
ABOUT
Discounted business and first-class fares, minus the guesswork
Business Class Experts helps travelers fly up front for far less, using unpublished consolidator fares and deals like its signature two-for-one business class offers. Founded in 2010 and led by owner and CEO Anthony Cherkas, the agency pairs those fares with concierge booking, so a traveler gets a human to sort routing, airlines, and price rather than a booking engine. Its customers are people who want business or first class to Europe, Australia, and beyond without paying full retail.
Headquarters
Switched From
Search impressions in 90 days
Ranks number one for its brand and top-three for two-for-one business class flights.
AI answer engines send travelers
ChatGPT, Copilot, Claude, and Gemini referred 62 visits, most to the deals and quote pages.
Pages running on Pixelesq
Deal pages, airline reviews, and destination guides, all published and refreshed by the team.
A WordPress site that could not keep up with the deals
Business Class Experts competes on constantly changing fares and destinations. To win the traveler researching a business-class trip, it needs a steady stream of deal pages, airline comparisons, and route guides, all current and all easy to find. On WordPress, producing and maintaining that volume was slow, and the technical upkeep pulled time away from the actual business of finding fares.
A booking business also lives on being reachable at the moment of intent. Pages that were hard to update or slow to rank meant missed quotes and missed trips.
Publishing deals as fast as the market moves
Business Class Experts moved to Pixelesq so it could publish at the speed of the fares it sells. The team spins up a deal page, an airline review, or a destination guide without a developer, and Pixelesq structures each one for Google and for the AI assistants travelers increasingly ask.
For a consolidator whose edge is access and speed, a site that keeps pace with its inventory is part of the product.
Our deals change constantly, and our website has to keep up. Now we can put a new offer or route guide live ourselves, and it starts working for us in search almost right away.
— Anthony Cherkas, Owner and CEO
Deals, airline reviews, and leads flowing into Zoho
The team runs a full catalog on Pixelesq: deal pages like its two-for-one business class offers, airline-by-airline business class reviews from Air France to ITA Airways, and destination guides for routes to Rome, Paris, and beyond. The SEO team tweaks and expands it continuously, testing what travelers respond to.
The part that turns traffic into revenue is the Zoho integration. When a traveler requests a quote, the lead lands directly in the agency's Zoho CRM, where the team captures the trip details and follows up to win the booking, so a page view becomes a conversation without anything falling through the cracks.
Owning 2-for-1 business class search, and cited by the AI engines
The new site earns demand the agency does not pay for per click. It ranks number one for its own name and in the top three for the search it is known for, two-for-one business class flights, and pulls over 200,000 search impressions a quarter.
The AI answer engines have picked it up too: ChatGPT, Copilot, Claude, and Gemini all send travelers to its deals and quote pages, right at the moment someone is ready to book.
Underneath it all is a team that runs its own website for the first time, no dev agency in the loop. For a consolidator whose edge is access and speed, owning that pace, and capturing every lead in Zoho, is the difference between a click and a customer.
When someone asks Google or ChatGPT about cheaper business class, we want to be the answer, and now we are. That is traffic walking in already knowing what we do.
— Anthony Cherkas, Owner and CEO
On this page
Turn your deals into search and AI demand
See how a team can run a modern site, publish its own deals, and get cited by Google and AI assistants, with no agency in the loop.
Challenges
A dated WordPress site that was not responsive and shipped no structured data for search or AI.
No visibility into how pages performed in search or with AI engines.
Pages that were slow to update or rank meant missed quotes at the moment of intent.
Solution
A modern, responsive redesign the whole team, including the owner, can edit without a vendor.
Structured data and search and AI visibility built in, so the SEO team tunes content continuously.
Traveler quote requests captured straight into Zoho CRM through the Zoho integration.
Key Results
In the top three of Google for 2 for 1 business class flights, its signature deal, and number one for its own name.
Cited by ChatGPT, Copilot, Claude, and Gemini, mostly on its deals and quote pages.
Runs entirely in-house now, with no development or SEO agency in the loop.
Turn your deals into search and AI demand
See how a team can run a modern site, publish its own deals, and get cited by Google and AI assistants, with no agency in the loop.
