How Business Class Experts owns 2-for-1 business class search
The team publishes deals, airline reviews, and city guides itself, and both Google and AI assistants now send premium-fare shoppers to its quote pages.

ABOUT
Discounted business and first-class fares, minus the guesswork
Business Class Experts helps travelers fly up front for far less, using unpublished consolidator fares and deals like its signature two-for-one business class offers. Founded in 2010 and led by owner and CEO Anthony Cherkas, the agency pairs those fares with concierge booking, so a traveler gets a human to sort routing, airlines, and price rather than a booking engine. Its customers are people who want business or first class to Europe, Australia, and beyond without paying full retail.

Headquarters
Switched From
Search impressions in 90 days
The site drew 202,139 impressions and 630 clicks from Google, ranking number one for its brand.
Visits from AI answer engines in 90 days
ChatGPT, Copilot, Claude, and Gemini referred 62 visits, most to the deals and quote pages.
Pages running on Pixelesq
Deal pages, airline reviews, and destination guides, all published and refreshed by the team.
A WordPress site that could not keep up with the deals
Business Class Experts competes on constantly changing fares and destinations. To win the traveler researching a business-class trip, it needs a steady stream of deal pages, airline comparisons, and route guides, all current and all easy to find. On WordPress, producing and maintaining that volume was slow, and the technical upkeep pulled time away from the actual business of finding fares.
A booking business also lives on being reachable at the moment of intent. Pages that were hard to update or slow to rank meant missed quotes and missed trips.
Publishing deals as fast as the market moves
Business Class Experts moved to Pixelesq so it could publish at the speed of the fares it sells. The team spins up a deal page, an airline review, or a destination guide without a developer, and Pixelesq structures each one for Google and for the AI assistants travelers increasingly ask.
For a consolidator whose edge is access and speed, a site that keeps pace with its inventory is part of the product.
Our deals change constantly, and our website has to keep up. Now we can put a new offer or route guide live ourselves, and it starts working for us in search almost right away.
Anthony Cherkas, Owner and CEO
Deals, airlines, and destinations, all searchable
The agency built a 115-page catalog on Pixelesq: deal pages like its two-for-one business class offers, airline-by-airline business class reviews from Air France to ITA Airways, and destination pages for routes to Rome, Paris, Barcelona, and more. A blog compares cabins, lounges, and prices for travelers deciding how to fly.
The team publishes and refreshes all of it directly, so a new fare or a new route guide is live and working the same day.
Owning 2-for-1 business class search, and cited by the AI engines
Over the last 90 days, Business Class Experts drew 202,139 search impressions and 630 clicks from Google, ranking number one for its own name and in the top three for the search 2 for 1 business class flights, the deal it is known for. Those searchers, plus direct and referral traffic, added up to 33,712 pageviews on the site.
The AI answer engines have picked it up too. In 90 days the site earned 62 visits from ChatGPT, Copilot, Claude, and Gemini, most landing on its deals and get-a-quote pages, the exact moment a traveler is ready to buy. For a consolidator, being the answer both Google and an AI give to premium-fare shoppers is demand it does not pay for per click.
When someone asks Google or ChatGPT about cheaper business class, we want to be the answer, and now we are. That is traffic walking in already knowing what we do. Anthony Cherkas, Owner and CEO
On this page
Turn your deals into search and AI demand
See how a travel team can publish fare deals and route guides itself, own the searches its buyers use, and get cited by ChatGPT.
Challenges
Solution
Key Results
Turn your deals into search and AI demand
See how a travel team can publish fare deals and route guides itself, own the searches its buyers use, and get cited by ChatGPT.
