How InFUSE keeps its neurodiverse programs online, itself
The nonprofit's staff now publish program updates, events, and stories themselves, and the site even turns up in AI answers for families seeking support.
ABOUT
Inclusive, creative programs for neurodiverse students
InFUSE Educational Services is a San Jose nonprofit that builds inclusive programs for neurodiverse students, using arts, technology, and community to give kids room to grow. Founded in 2017 and co-founded by Selvi Pragasam, it runs seasonal offerings like its summer school and Bridge Builders program, and depends on volunteers and donations to reach the families who need it. For those families, the website is often the first place they learn what InFUSE offers and how to get involved.
Headquarters
Switched From
Pages run by the nonprofit team
Program pages, an events calendar, and volunteer and donation flows, all published in-house.
Pageviews in 90 days
Over 90 days, families and supporters landed on the site 1,513 times across 619 visits.
Visits from AI answer engines in 90 days
ChatGPT and Gemini referred visitors, landing on the volunteer and summer-school pages.
A Squarespace site that slowed a volunteer-powered team
InFUSE runs on a small staff and a lot of volunteers, and its programs change with the seasons. On Squarespace, keeping the site in step with that pace was harder than it should have been: updating a program, posting a new event, or adjusting a volunteer form meant working around a builder that did not bend easily to how the team worked.
For families deciding whether InFUSE is right for their child, out-of-date or hard-to-find program information is a real barrier, not a small inconvenience.
A site the staff can shape around the programs
InFUSE moved to Pixelesq so the people closest to the programs could keep the site current. A staff member can post a summer session, update a program page, or open a volunteer form without waiting on anyone, and the platform makes each page easy for search engines and AI assistants to read.
For a team that would rather put its hours into summer school than into a website, not needing a specialist is worth as much as any feature.
We are a small team doing a lot, and the website used to be one more thing that needed an expert. Now we can update a program or post an event ourselves, right when it changes.
Selvi Pragasam, Co-Founder
Programs, events, volunteers, and donations in one place
InFUSE now runs 64 pages on Pixelesq covering the whole organization: program pages for its summer school and Bridge Builders, an events calendar, volunteer sign-up flows, and donation and get-involved pages that turn interest into support.
Because the staff publish it all directly, program information stays accurate through every season, and new offerings go live as soon as they are ready.
Current for families, and turning up in AI answers
The biggest change is quiet but real: a volunteer-powered nonprofit keeps a 64-page site accurate without paying for help, and updates that once waited now go live the same day. Over the last 90 days the site drew 1,513 pageviews from families and supporters.
It has also begun surfacing where people now look for answers. In the last 90 days ChatGPT and Gemini referred visitors to InFUSE, landing on its volunteer and summer-school pages. For a small nonprofit, showing up in an AI answer puts InFUSE in front of families it had no budget to reach.
Every dollar we do not spend on a web developer goes to the kids. Running the site ourselves, and seeing families find us, even through an AI answer, means more of our time and money reaches the mission. Selvi Pragasam, Co-Founder
On this page
Put your nonprofit's site in your own team's hands
See how a small team can keep programs, events, and volunteer sign-ups current, and reach families through AI answers, without a developer.
Challenges
Solution
Key Results
Put your nonprofit's site in your own team's hands
See how a small team can keep programs, events, and volunteer sign-ups current, and reach families through AI answers, without a developer.
