Outgrowing a website builder a small team had to fight

Kwanzoo sells software that helps companies get found by the right buyers, so its own website has to practice what it preaches. That means a lot of content: product and solution pages, a deep glossary, a blog, and the AI x GTM Talks video series.

On Duda, keeping that library current and structured for search and AI engines was harder than it should have been for a small marketing team. Kwanzoo needed a site that could grow to hundreds of pages and stay discoverable, without a developer gatekeeping every change.

Picking a platform that gets found by AI

Kwanzoo moved to Pixelesq because the platform is built for the exact outcome the company sells: getting found by buyers, including the ones who now begin their research inside ChatGPT and Perplexity. As the team publishes a glossary entry or a product page, Pixelesq generates the schema and structure that make it legible to those engines, and the whole site can be driven from Claude or ChatGPT, the way Kwanzoo's team prefers to work.

Just as important, anyone in marketing can publish. A new glossary entry, product page or podcast episode goes live in minutes, no developer required.

We tell customers to make themselves easy for AI to find and cite. We needed our own site to do the same, and to let our team ship content without waiting on anyone. That is what we got.

Mani Iyer, Founder and CEO

Building products, playbooks and a video library in one place

Kwanzoo rebuilt its site as a single content system on Pixelesq, now more than 250 pages: product pages for person-level website visitor ID and offsite intent leads, solution pages for marketing, sales, RevOps and agencies, a large glossary of GTM terms, a blog, and the full AI x GTM Talks episode archive.

Because structure and schema are generated as pages are published, every glossary definition and episode page is built to be read by search engines and AI assistants. The team adds to the library continuously, and new content is discoverable the moment it ships.

Cited by ChatGPT, the channel Kwanzoo's buyers now use

Over the last 90 days, AI answer engines referred 52 visits to Kwanzoo across 74 citations, with ChatGPT accounting for most of them and Perplexity, Claude and Gemini making up the rest. The pages they cite are exactly the ones Kwanzoo invested in: AI x GTM Talks episodes, the glossary, and product pages like person-level website visitor ID.

Those AI referrals sit on top of a site that drew 4,271 visits and 6,257 pageviews over the same 90 days, all of it managed by the marketing team rather than a developer. For a company whose whole pitch is helping buyers get found and engaged, being cited by the assistants those buyers use is the proof point that matters most.

The clearest sign it is working is when ChatGPT answers a go-to-market question and points to our content. We are getting discovered the same way we help our customers get discovered. Mani Iyer, Founder and CEO