How one founder runs Newflands' whole site on Pixelesq
One person now manages Newflands' products, its dog-swimming course, and its blog on a single platform, with edits live in minutes.
ABOUT
Natural pet wellness, made and sold from rural New Zealand
Newflands makes natural supplements, treats, and care products for dogs, built around New Zealand ingredients like hoki fish oil. Founded in 2010 and run by Fiona Robertson from Pukekawa, south of Auckland, it is part supplement brand and part local pet-care service, offering dog boarding, a cattery, and even a course on teaching your dog to swim. Its customers are owners who want to know exactly what goes into their pets and where it comes from.
Pages run by one founder
Products, services, a dog-swimming course and a blog, all published and maintained by Fiona Robertson.
Pageviews in 90 days
The New Zealand pet brand drew 3,016 pageviews from 2,066 visits over the last 90 days, managed without a developer.
Visits from AI answer engines in 90 days
ChatGPT and Gemini referred 7 visits in the last 90 days, citing pages like the hoki oil product and the pet blog.
A Hostinger site that did not fit a one-person team
Newflands is, for the most part, one person. Fiona Robertson formulates the products, runs the boarding and swimming services, and writes the content. On Hostinger, the website was one more thing to fight: changing a product, adding a blog post, or updating a service meant working around a builder that was not made for someone running an entire business on her own.
For a brand whose whole promise is transparency about ingredients and care, a site that was hard to keep current and accurate worked against the message.
A site one person can actually run
Newflands moved to Pixelesq so the website would stop being a job that needed someone else. Fiona can change a product, add a post on fish oil safety, or edit the dog-swimming course from her phone between appointments, and the page is updated and search-ready without a plugin or a contractor.
It is just me most days, so the website cannot need a specialist every time something changes. Now I can update a product or write a post between appointments and it is live. That is the difference.
Fiona Robertson, Founder
Products, courses, services, and a blog in one place
Newflands now runs 108 pages on Pixelesq: a shop for supplements like its hoki oil, treats and bundles, service pages for dog boarding and the Dog Park and Swimming facility, a free course on teaching your dog to swim, and a blog on pet wellness in New Zealand.
It all lives in one system Fiona manages herself, with a chatbot named Newfy answering common questions for visitors.
Easy to keep current, and starting to show up in AI answers
The most important result is operational: a one-person business now keeps a 108-page site accurate and current without help, and updates that used to wait now ship the same day. Over the last 90 days the site drew 3,016 pageviews from 2,066 visits.
It has also started showing up where pet owners increasingly look. In the last 90 days Newflands earned referrals from AI answer engines, with ChatGPT and Gemini citing pages like its hoki oil product and its blog on pet ownership in New Zealand. For a small brand that competes with much larger pet companies, being mentioned by name in an AI answer is a foothold that used to be out of reach.
I am not a developer, and I do not have a marketing team. Being able to run the whole site myself, and seeing it start to come up when people ask an AI about pet health, is more than I expected. Fiona Robertson, Founder
On this page
Run your whole site yourself, like Newflands does
See how one person can run an entire site, products, services, and a blog, and start getting cited by the AI engines their customers use.
Challenges
Solution
Key Results
Run your whole site yourself, like Newflands does
See how one person can run an entire site, products, services, and a blog, and start getting cited by the AI engines their customers use.
