What is A/B Testing
A/B Testing compares two webpage versions to determine which performs better. B2B marketers use it to optimize conversion rates, improve CTAs, and increase demo bookings through data-driven testing.
A/B Testing is the practice of comparing two versions of a webpage to see which performs better. You show version A to half your visitors and version B to the other half, then implement the winner based on conversion data.
For B2B companies, A/B testing drives measurable results—companies actively testing see an average 49% increase in conversion rates. B2B marketers test headlines, CTAs, forms, and landing page layouts to improve results. Yet only 17% of marketers run tests frequently, meaning most leave significant optimization opportunities on the table.
The traditional challenge is cost and complexity. Dedicated A/B testing tools like Optimizely cost $299/month extra, requiring separate subscriptions. Setting up tests typically needs developer help, creating bottlenecks where marketing waits days or weeks for technical implementation.
