Generic AI produces generic results. Ask most AI tools to write a landing page and you get something that could belong to any company. Context intelligence changes this equation.

The Three Layers of Context

Context intelligence operates across three layers. Brand context includes your voice, visual guidelines, terminology, and positioning. Audience context covers who you are targeting, their pain points, and where they are in the journey. Content context understands what you are creating, where it will appear, and how it connects to other content.

Why Context Matters for Marketing AI

Marketing content is inherently contextual. A homepage headline differs from a nurture email. Enterprise messaging differs from SMB. Without context intelligence, AI requires constant correction and rework. With it, AI becomes a true collaborator that understands your business.

Context Intelligence vs RAG

Retrieval Augmented Generation (RAG) fetches relevant documents to inform AI outputs. Context intelligence is broader. It includes RAG but also encompasses understanding of intent, audience, brand rules, and content relationships. RAG provides information; context intelligence provides understanding.