AI & Context Intelligence

AI in marketing has moved beyond chatbots and content spinners. Today's AI-native platforms use large language models, multi-agent systems, and contextual understanding to handle complex workflows that previously required entire teams.

Key Concepts

This category covers the foundational technologies powering intelligent marketing platforms:

• Multi-agent orchestration — How specialized AI agents collaborate on complex tasks
• Large language models (LLMs) — The foundation of modern AI content and reasoning
• Retrieval augmented generation (RAG) — Grounding AI outputs in your actual data
• Agentic workflows — AI that plans, executes, and adapts autonomously

Why This Matters

Understanding these concepts helps you evaluate AI-native platforms, set realistic expectations, and identify where AI can genuinely accelerate your team versus where it is just marketing hype.

For enterprises, this vocabulary is essential for vendor evaluation and internal AI governance. For agencies, it defines the next generation of service offerings.