GLOSSARY /

SEO & Organic Growth

Learn the technical foundations, content strategies, and performance metrics that drive sustainable search visibility and organic traffic.

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SEO & Organic Growth Glossary | Pixelesq

Core Web Vitals

a.k.a. CWV, page experience, LCP INP CLS, web vitals

What are Core Web Vitals?

AI SEO

a.k.a. artificial intelligence SEO, AI-powered SEO, machine learning SEO, automated SEO

What is AI SEO?

Organic search remains the highest-ROI acquisition channel for most businesses. But SEO in 2025 looks nothing like SEO in 2015. Technical performance, user experience, and content quality are now inseparable.

The Modern SEO Stack

This category breaks down the concepts driving organic visibility today:

Technical SEO — Site architecture, crawlability, and indexing fundamentals
Core Web Vitals — Google's user experience metrics that directly affect rankings
Schema markup — Structured data that unlocks rich search results
Programmatic SEO — Scaling content to capture long-tail search demand
Content optimization — Aligning pages with search intent and quality signals

Why Technical Foundations Matter

You cannot out-content a slow website. Google's ranking systems now weigh page experience heavily. Understanding the interplay between content quality and technical performance is essential for sustainable organic growth.

For marketing teams evaluating website platforms, these concepts define what 'SEO-friendly' actually means in practice.

53%

of all website traffic comes from organic search (BrightEdge)

27.6%

click-through rate for position 1 vs 0.63% for page 2 (Advanced Web Ranking)

70%

of marketers say SEO delivers better ROI than paid ads (Databox)

Frequently Asked Questions

Core Web Vitals are Google's metrics measuring user experience: Largest Contentful Paint (LCP) measures loading speed, Interaction to Next Paint (INP) measures responsiveness, and Cumulative Layout Shift (CLS) measures visual stability. They are confirmed ranking factors, and pages that pass all three thresholds have a measurable ranking advantage.