GLOSSARY /

Web Ops

Understand the technologies and practices that enable marketing teams to build, deploy, and optimize websites without engineering bottlenecks.

Start for Free

See Glossary

NEWLY LAUNCHED

Effortless Integration

Our product seamlessly integrates with existing tools and workflows, ensuring smooth transitions and maintaining productivity levels.

Learn More

Targeted Audience

Deliver personalized content to your audience, enhancing engagement and driving conversions through targeted messaging strategies.

Insightful Analytics

Showcase advanced analytics features that provide actionable insights, helping users optimize strategies and achieve business goals.

Scalable Growth Solutions

Highlight the scalability of your platform, illustrating how it grows with businesses and adapts to evolving needs for long-term success.

Robust Security

Detail the robust security features that protect sensitive data and maintain the integrity of your product, giving users peace of mind.

Websites used to be projects. Now they are products requiring continuous development, deployment, and optimization. Web Ops is the discipline that treats websites as living systems, not static brochures.

It borrows from DevOps: automation, version control, continuous deployment. But it adapts these concepts for marketing teams who need speed without requiring engineering support for every change.

What This Covers

WebOps — The practice of unified website operations
Website migration — Moving between platforms without losing SEO or sanity
No-code/low-code — Building without traditional development
JAMstack — Modern architecture for fast, secure sites
Edge computing and CDN — Global performance infrastructure
Continuous deployment — Publishing changes instantly, safely

The Problem It Solves

Marketing needs to move fast. Development has a backlog. Web Ops closes that gap by giving marketing teams the tools and workflows to ship without waiting.

47%

of users expect pages to load in under 2 seconds (Akamai)

3-6 months

average timeline for website migration projects (Industry surveys)

40%

of users abandon sites that take over 3 seconds to load (Google)

Frequently Asked Questions

WebOps applies DevOps principles specifically to website operations. While DevOps covers all software development and deployment, WebOps focuses on the unique needs of web properties: content updates, marketing campaigns, SEO, and the collaboration between marketing and development teams. WebOps emphasizes enabling non-technical users to ship changes safely.