Find keyword opportunities, including your competitors' keywords

Browse your keyword library

1. In growth, open Keywords, then Library.
2. Filter by tier or topic, or use Search keywords. Click a column to sort.
3. Star the keywords to keep, and click Dismiss on the rest.
4. To add your own, type them in Add keywords (comma-separated) and click Add.

Each keyword shows Volume, AI volume, Difficulty, CPC, Position and a Tier.

What the tiers mean

• Defend: you rank 1 to 5.
• Quick win: you rank 6 to 15.
• Striking distance: you rank 16 to 30.
• New topic: you don't rank yet, and difficulty is 45 or less.
• Long shot: you don't rank yet, and difficulty is over 45.

Find your competitors' keywords

1. Open Keywords, then Steal these. It lists keywords your competitors rank for and you don't.
2. Tick the ones you want.
3. Write a separate article for each, click Combine into one article for 2 to 10 of them, or track them.

To write an article, see Write and publish an article from a keyword.

Limits

• Keywords with fewer than 10 searches a month get no tier.
• You can add up to 100 keywords at a time, and keywords over 255 characters are dropped.
• Steal these lists up to 50 keywords. Hosting platforms carry a platform badge.
• Keyword data is for the United States, in English.

Common questions

What does "No competitor gaps found yet" mean?

Research hasn't run with competitors set. Add competitors in context, under Audience & Strategy, and run research again.

What does "Could not add those keywords" mean?

The keywords didn't save. Try again with fewer at a time.

Which keywords should I write about first?

Start with Quick win and Striking distance keywords. Your pages already rank for them, so they're often the quickest to move up.