See your top pages, where visitors come from and which campaigns work
See your top pages
- In the sidebar, under manage, click analytics, then Site Traffic.
- Open the Pages tab.
- Switch between Top, Entry and Exit. Entry pages are where visits start, and exit pages are where they end.
- Scroll to Content Engagement. For your main entry pages, it shows Sessions, Avg. Duration, Bounce Rate, Pages/Session and an Engagement rating of High, Medium or Low.
See where visitors come from
- Open the Sources tab.
- Read Traffic Sources, the 10 sites that send you the most pageviews. Visits with no referring site show as Direct.
- If AI assistants sent you visitors, an AI Referrals card shows them. Click View details.
Track your campaigns
- Add UTM tags to the links you share, for example yoursite.com/?utm_source=newsletter&utm_medium=email&utm_campaign=october.
- Open the Campaigns tab.
- Read UTM Campaigns. Click Source, Medium, Campaign, Visits or Pageviews to sort.
Clicks on your Google and Facebook ads show here too.
See devices and countries
- Tech shows Devices and Browsers.
- Countries shows Top Countries.
Limits
- Page and source lists show the top 10.
- The Top list, Traffic Sources, Devices, Browsers and Top Countries stay the same when you switch between 7d, 30d and 90d.
- Content Engagement lists pages where at least 3 visits started.
- Campaigns show utm_source, utm_medium and utm_campaign. utm_term and utm_content aren't shown.
- Ad clicks without utm_source show the source as (direct).
- These lists don't show which visits became leads.
Common questions
Why are the lists empty?
No visits were recorded for them. They fill in once people visit your published pages.
Why do some visits from ChatGPT show as Direct?
Some AI apps don't say where a visitor came from. See See visits from ChatGPT and AI assistants.
Where do I see total visitors?
At the top of Site Traffic. See See how many people visit your site.
On this page
See your top pagesSee where visitors come fromTrack your campaignsSee devices and countriesLimitsCommon questions
Still have questions?
Ask Pixel in your dashboard. It can make many changes for you, or take you to the right screen. Our team can also help you plan, build or move your site.
